YOUR SALFORD BUYING GUIDE
Let the design lead. Check the print area.
A Salford creative brief can use product colour as part of the design, leaving the logo simple and legible. Try several actual supplier colour photographs before choosing a contrast that suits the brand.
Compare the exact supplier colour photographs before choosing the background for your logo. A full-colour design, a single-colour mark and an engraving effect need different product and print combinations. Use the product preview to explore the options, then let the formal proof settle the agreed size and placement.
A campaign design with a clear focal point.
For a Salford creative campaign, identify the element that should stand out first: logo, illustration or short message. Send the full artwork and tell us which parts are essential so we can balance the layout.